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Athleisure Wave contributes to Fall of Basketball Shoes

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Basketball shoe sales aren’t as big as it used to be thanks to the athleisure trend.

According to the research firm NPD, basketball shoe sales currently represent less than 5% of the athletic shoe market, and the sales have been declining for the past four years.

On the other hand, the athleisure industry grew 7% in a year in 2019.

Also according to a UBS analyst, the decline of basketball shoe sales also contributes to the “tighter pants” trend, in which a bulky basketball kicks does not look good at.