Athleisure Wave contributes to Fall of Basketball Shoes
Basketball shoe sales aren’t as big as it used to be thanks to the athleisure trend.
According to the research firm NPD, basketball shoe sales currently represent less than 5% of the athletic shoe market, and the sales have been declining for the past four years.
On the other hand, the athleisure industry grew 7% in a year in 2019.
Also according to a UBS analyst, the decline of basketball shoe sales also contributes to the “tighter pants” trend, in which a bulky basketball kicks does not look good at.