CORPORATE brands are once again taking center stage in the UAAP as the league’s men’s basketball teams feature a range of sponsors on their jerseys for the ongoing Season 89.
The University of the Philippines (UP) Fighting Maroons lead the teams in terms of the number of corporate sponsors with five namely Robinson’s, UniOil, BPI, Palawan Pay and Champion detergent.
The University of Santo Tomas (UST) Growling Tigers are backed by Petron, Globe Telecoms, Home Credit and Archi Cast.
National University (NU) Bulldogs’ jersey sponsors are SM Supermalls, BDO, Boysen Paints and Datem.
Defending champion De La Salle University (DLSU) Green Archers is supported by San Miguel Corporation, ICTSI, CWC and Petro Gazz.
Adamson University (AdU) Soaring Falcons are backed by Puregold, Davies Paints, Akari and Stonerich, Ateneo de Manila University (ADMU) features Cebu Landmasters, Smart, Acrocity and Januarius.
The University of the East (UE) Warriors, meanwhile, have Tanduay and Philippine Airlines as their jersey sponsors, while host school Far Eastern University (FEU) lists True Value as its lone corporate sponsor.
The presence of these companies reflect the continued role of corporate partnerships in helping UAAP schools sustain their basketball programs and compete at the highest collegiate level. (Adrian Co)
