Kobe Bryant’s deal with Nike has expired
Kobe Bryant’s long partnership with Nike has come to an end.
Vanessa Bryant, widow of the Los Angeles Lakers legend, and the Kobe Bryant estate have reportedly decided not to renew their deal after it expired last April 13.
According to ESPN, Bryant’s camp wasn’t fond of Nike’s move to limit the Kobe merchandises even after his retirement and untimely death in 2020, as well as the “lack of availability of Kobe footwear in kids sizes”.
As per the ESPN source, “Nike had reportedly presented an extension offer that was not in line with expectations of an ongoing ‘lifetime’ structure similar to the Nike Inc. contracts held by both Michael Jordan and LeBron James.”
Nike would confirm all the reports regarding the end of their partnership.
“Kobe Bryant was an important part of Nike’s deep connection to consumers,” Nike said in a statement. “He pushed us and made everyone around him better. Though our contractual relationship has ended, he remains a deeply loved member of the Nike family.”
Nike and Bryant agreed to a five-year extension in 2016, the same day that he played his last game and scored 60 points.
Bryant originally signed with Nike in 2003 after his deal with Adidas.