Spalding launches 125th anniversary by honoring basketball
In the video tribute recently released by Spalding, they proved how they became the official ball of the National Basketball Association (NBA) and Women’s National Basketball Association (WNBA) by not just creating the ball, but building a legacy.
In 1894, founder A.G Spalding made the first basketball in Springfield, Missouri. Years later, Spalding basketball is still in the hands of the best athletes in the world.
“We were true to the game before the game was invented; loyal to the ball before there were buckets. When we developed the first basketball in 1894, we didn’t follow the competition, we set the standard.”
Since the sport has paved the way for Spalding’s success, the company celebrated its anniversary with a campaign. First, Spalding wrote an open letter and created only 125 pieces of limited edition basketball a couple of years ago. The balls were sent out to an exclusive few. The campaign really took off when DeMar DeRozan gifted Kobe Bryant one of the commemorative balls, to which the Black Mamba himself responded gratefully in Twitter. The whole interaction made a buzz globally and multiple media outlets featured the ball.
Spalding will continue to inspire and encourage fans, athletes, coaches and anyone else who enjoys basketball by never stopping to improve and being more innovative to “meet the changing needs of the player and the game”. As they claim, “We didn’t make the rules, we made the ball.” (Janiel Abby Toralba)