Lionel Messi has added another high-profile appearance off the football pitch, teaming up with actor Tom Holland in a promotional campaign for the upcoming Marvel film Spider-Man: Brand New Day.
The commercial opens with Messi entering a coffee shop, where he encounters Holland portraying Peter Parker. While checking his phone, the Inter Miami and Argentina captain reveals he is tracking Spider-Man’s location as part of a citywide search for the masked superhero.
Moments later, Parker slips into a back room before Spider-Man suddenly appears, replacing his civilian identity. Messi then joins the web-slinger for a fast-paced adventure through the city’s skyline, with the football icon briefly showcasing his acting skills during the sequence.
Who’s got next?#SpiderManBrandNewDay is in theatres July 31. Get tickets now. https://t.co/pBOeexngbU pic.twitter.com/92bWhRqZxX
— Sony Pictures (@SonyPictures) June 30, 2026
Although the appearance is only a cameo, it marks another crossover between the eight-time Ballon d’Or winner and the entertainment industry, placing him alongside one of Marvel’s most recognizable characters.
The advertisement also continues Messi’s growing presence in major global marketing campaigns.
Over the years, the World Cup-winning captain has headlined numerous international commercials for leading brands, and his latest collaboration arrives as anticipation builds for the release of Spider-Man: Brand New Day. (AC)
